What's worse than being labelled as 'hype' is the proliferation of so-called experts.  And the good thing, with a bit of perseverance, you'll be able to tune in to the right signal/s.

Has anybody really cashed in on the cloud computing movement?  I think Amazon has but then that doesn't count for the simple reason that 'it really was just a blank space' free of the accoutrements that most vendors are now scrambling to put into their offerings trying to corner the market.  If anything, what would also be good is if there's published data on the number of sign-ups Amazon has and compare that to the supposedly growing numbers.

Anyway, I came across this post by Tom Bittman of Gartner on the dilemma of cloud providers and customers.  I guess, some of the 'customization' he proposes have been discussed (and ignored) before but somehow, the need for varied offerings seem to make sense and endless, as well.  Cough, private clouds = customer wants, gets. Period.

On the other hand, there are people out there who try to make sense out of all the chaos there is right now in cloud computing. Of course, there's plenty of brickbats and exchanges which make for a more intriguing read but in exchange, cream rises to the top and what you get is a better understanding of the growing cloud complexity broken down to size.

It would not come as a surprise that with all these vigilance, cloud computing demystification gets done eventually.  Compare that with what's happening with climate change discussions and you know tech clouds are way, way, better.